Work with Jetblue highlighted the need for instant recognition in a busy airport terminal.  pulling robust metrics based research into INSIGHT proved CRUCIAL in the sucess of this digital out of home collateral. we managed to tie in not only PERTINENT flight INFORMATION but we were also fully integrated with social media feeds. WE ALLOWed USERS TO SUBMIT PHOTOS using twitter in an engaging and fresh way to highlight their favorite DESTINATIONS serviced by the airline.