Nir + Dan Ariely

What if creativity isn’t a rare talent—but a fundamental human trait?

In this powerful conversation, behavioral economist Dan Ariely sits down with creativity expert Nir Bashan to explore why creativity and innovation are essential in day-to-day life, at work, and in academia.

Together, they unpack recent research from African schools that challenges long-held assumptions about intelligence, learning, and human potential. From the office to the classroom, this discussion reveals how creativity exists in every human on Earth—and why systems often suppress it instead of cultivating it.

Dan and Nir examine what the research means for education, leadership, problem-solving, and how we prepare people for an uncertain future shaped by rapid change and AI.

If you’ve ever wondered:

-Why creativity matters more than ever at work

-How innovation actually develops in humans

-What academia gets wrong about creative thinking

-How anyone can unlock their creative potential

…this conversation will change how you see creativity forever.

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